Amazon first launched a price comparing site in India named Junglee.com. They started selling products in India in June 2013. Amazon India started with books, movies and shows for sale. Amazon claims they sell around 10,000 products on the very first day of their operations. Then within months, Amazon India started selling products of more categories like cameras, phones etc. Now Amazon.in sells products of 18 main categories and more than 250 subcategories.
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India is one of the fastest growing markets in Asia-Pacific region. India has over 50 million internet user and about 40% of them buy at least a product from online. The American giant understood the potential of the market very well. Amazon already spends billions on the Indian market. They also invested in some emerging Indian startups to strengthen their position in India.
Amazon India already providing all facilities they provide in USA market. Now they have the most market share of Indian market. Amazon.in is quite strong in tech category but they were struggling with fashion category as some other giants were very focused on this category only like Myntra, Jabong etc. But they took some strong steps, started working with rural merchants, big brands and started selling cheap fashion products to very expensive jewellery as well. Amazon claims they got 150 percent growth in fashion category only in the past one year.
Amazon India provides exclusive discounts and coupons on different occasions like dewali, great Indian day sale etc.
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- Find a coupon from this page
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